Search Engine Optimisation (SEO) is the process used to improve visibility of a website or web page within search engines. The process gains ranking in the a ‘natural / organic’ search engine results unlike ‘paid advertising’. Increasing website visibility in ‘organic’ result pages ensures your web pages gains trust with your target market which drives more customers to your website.

The three main search engines (Google, Yahoo & Bing) are constantly changing their algorithms to help filter out spam sites, a result of this is by maintaining your own site you run the risk of triggering spamming rules which would certainly reduce your visibility and could even drop you from the search index completely. That said, the positive side is that a greater content is now instantly available to searchers in many forms (images search, local search, video search).

You already have your business website up and running and now you want to be seen by new potential customers on search engines for Warrington, Wigan or St.Helens, just fill your home page with keywords & phrases then wait! Wrong, search algorithms are far more intelligent. Milenix spends time reviewing your structure ensuring you have UK website hosting & optimising your pages for faster loading, this allows search engines more time to index more of your rich content. As soon as we have a solid structure in place we then review your site for navigation followed by page content.

Obtaining a high ranking takes time and effort, structural changes is just one factor of keeping inline with improving algorithms.

Search Rankings are very fluid due to constant changes in SEO methods. One day your number 1 & the next your number 51. Constant monitoring of your website allows us to keep on top of these changes and to react accordingly to allow maximum exposure of your website.

As soon as there is a solid structure & good page navigation throughout your site we review your keywords to find the maximum gains and potential niches. Page content is very important, Milenix target customers based on what they are looking for rather than the obvious. This method is very effective at reducing your bounce rate & improving your trust factors, ask yourself is it better to have 100 people visit your site or have 5 visit & buy?